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Member Maternal Health - Pregnancy and Family Planning

Family planning, pregnancy, and childbirth

Wherever you are in your family-planning journey, we have resources to support you every step of the way.

Making your pregnancy and postpartum care easier

From prenatal checkups to postpartum recovery, get the support you need. Our member resources are built to help you stay healthy and make things a little easier for you and your baby.1

Pregnancy care at your fingertips

Whether this is your first child or your fourth, you deserve extra support. The My Pregnancy® app – developed by board-certified obstetricians, nurse midwives, and medical experts with Wildflower Health – gives you that help.2

Screenings and preventive care

Did you know that many family planning services are covered as preventive care at no extra cost to you?3 They include screenings for:

  • Gestational diabetes
  • Hypertension 
  • Maternal depression

Breastfeeding support and lactation counseling

Need help with breastfeeding? You have access to nursing and lactation counseling providers who can help with nursing positions, milk supply concerns, and more.1Services are provided by obstetricians, midwives, and delivery centers.

Mental health support

You go through a lot physically and emotionally during pregnancy and after baby arrives. It's OK to need support. Whether you're experiencing anxiety, stress, depression, or just need somebody to talk to, we provide access to resources that can help.

Personalized support for moms

Available on some Blue Cross and Blue Shield of North Carolina (Blue Cross NC) plans, the Progyny pregnancy and postpartum program offers care that supports you from the early days of pregnancy to your transition to parenthood.

Pelvic physical therapy

Pregnancy and childbirth take a toll on your body. Some Blue Cross NC plans have access to Hinge Health, which offers eligible members a cost-free way to relieve pelvic pain and issues related to pregnancy at home through personalized virtual therapy.4

As you start your family planning journey, you'll want to know what's covered and not covered in your Blue Cross NC plan. Check your Benefit Booklet on your Blue Connect member portal, and look for the “Family Planning” section.1

Breast pump savings

Did you know you can get a breast pump at no additional cost?3 You can get this benefit during your third trimester of pregnancy or after your baby arrives.

Certain manual or electric breast pumps for pregnant and postpartum women covered at 100% through in-network providers. 

Find the care that’s right for you and your baby

Looking for an OBGYN, fertility specialist, certified nurse midwife, or pediatrician? Find Care lets you search for in-network doctors in your area.

Supporting your path to parenthood

The path to parenthood isn't always easy. If you're facing fertility challenges, you're not alone. We're here to support you as you take the next step toward parenthood.

Blue Cross NC members can meet with a fertility specialist without a referral. Additional programs and resources available to members can help you through the process with confidence.

Family building with Progyny

Get comprehensive access to the nation’s top specialists for personalized support that breaks down barriers to care and foster optimal fertility outcomes. The program, available with some Blue Cross NC plans, includes digital tools, nutrition, and lifestyle coaching.

Infertility coverage 101

Navigating infertility treatment can be overwhelming. Whether you’re seeking treatment for a medical condition or need help conceiving, the fertility journey is often complex. We want to help you find the answers you need to plan your next steps.

Take the confusion out of insurance

Our Knowledge Center features helpful articles with simple and reliable information for many of your insurance questions, from how to submit a claim to how to find the right doctor.

How to read your EOB

Learn more about what’s in an explanation of benefits (EOB) and how to read the documents sent along with it.

Insurance terms glossary

Our health insurance glossary can help expand your understanding of common and key health insurance terms. 

Coinsurance vs copay

What is coinsurance vs copay? Knowing the difference between them can impact your out-of-pocket medical care costs.