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Member Maternal Health - Pregnancy and Family Planning

Family planning, pregnancy and childbirth

Wherever you are in your family-planning journey, we're here for you.

Health care at every stage

As a Blue Cross and Blue Shield of North Carolina (Blue Cross NC) member, you have access to benefits to help you plan for a family, address fertility issues, and care for your reproductive health. Your family planning journey is unique, and Blue Cross NC wants to make sure you get everything you need, every step of the way.

Did you know that many family planning services are covered as preventive care? That means many services are covered at 100% by your plan, such as:1

Well woman visits

Breastfeeding support

Gestational diabetes screenings

Depression screenings

Family planning meets unique benefits

Your exact benefits will vary depending on the Blue Cross NC plan you have chosen.

Check your benefit booklet in your Blue Connect℠ account to see which benefits, services, and equipment are covered for you.

In your benefit booklet, look for the “Family Planning” section. You’ll see what’s covered and excluded in your plan for maternity care, infertility services, and more.2

Savings and benefits for both you and your baby

Breast pump savings

Did you know you can get a breast pump at no additional cost?1 You can get this benefit during your third trimester of pregnancy or after your baby arrives.

Mental health support

You go through a lot physically and emotionally during your pregnancy and after baby arrives. Maternal depression screenings can help you protect your mental health. These screenings are covered as preventive care, at no extra cost to you.1

Lactation counseling

Need help with breastfeeding? You have access to nursing and lactation counseling providers who can help with nursing positions, milk supply concerns, and more.1

Personal care and baby care items

Blue365® is a free health and wellness discounts program open to all Blue Cross NC members.3 Check weekly for different offers on items such as diapers, wipes, bottles, meal subscriptions, fertility medications, prenatal vitamins, and more.

My Pregnancy App®

Blue Cross NC members have special access to our free My Pregnancy App.4 The app can help you stay on top of your health throughout your pregnancy and during your baby’s first two years.

  • Get answers to your pregnancy questions  
  • Find resources, tools, and support to help you manage your pregnancy
  • Learn about topics such as Black maternal health, LGBTQ+ parental health, and more
  • Enjoy fun features like the kick counter and relaxation tools

Find the care that’s right for you and your baby

Looking for an OBGYN, fertility specialist, certified nurse midwife, or pediatrician? Our Find Care tool lets you search for in-network doctors in your area.

Point of Blue

Our blog includes helpful articles about family planning, childbirth, breastfeeding, and more.

Black maternal health

Health equity begins before birth.

Breastfeeding benefits new babies

Insurance benefits to support your breastfeeding journey.

Infertility coverage 101

Navigating your fertility benefits with Blue Cross NC.