We are improving the health and well-being of our members and communities. We won’t stop until health care is better for all.
We're committed to helping everyone reach their full health potential. Health care needs differ from person to person, and from community to community.
Improving health must go beyond only offering quality care. It requires listening and collaborating to make it easier for North Carolinians to find services like mental health care, maternal support, and infant care, no matter where they live. It also requires provider incentives to move into rural and underserved communities.
We’re using data, technology, and strong relationships across the state to better understand what North Carolinians need to live their healthiest lives. And then we’re making sure those insights lead to real change, from more affordable coverage across North Carolina to better access to care.
We're working with data scientists to identify communities where health outcomes could be improved through strategic, localized solutions.
We're increasing access to health care in rural areas.
We're studying where North Carolinians have difficulty accessing resources essential for health and well-being and working to address individual needs of our customers and communities.
We're working with community leaders to make our neighborhoods healthier.
We're committed to communication that makes the most impactful and relevant health care information clear, engaging, and easily available to our audiences.
Our investments and partnerships with underserved communities are working to improve:
- Maternal health by increasing the number of doulas and community health workers. We aim to improve outcomes by 50%.
- Mental health by boosting access to education and outreach in communities that have limited support resources by 25%.
- Food security by increasing child, adult, and senior access to nutritious food in high-poverty and rural areas.
- Diabetes by increasing Type 2 diabetes awareness through educational programming and community resources.
- Economic mobility by supporting organizations working to build North Carolina's workforce, especially in health care fields.
Blue Cross and Blue Shield of North Carolina does not discriminate on the basis of race, color, national origin, sex, age or disability in its health programs and activities. Learn more about our non-discrimination policy and no-cost services available to you.
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