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About Us

Community engagement

    
Supporting community engagement through strategic investment

Our multi-year community investment strategy aims to fight local hunger, invest in our communities, and improve access to care. By supporting community-led initiatives, offering Healthy Blue℠ Medicaid, and strengthening our own workforce, we're working to build a healthier North Carolina.

We're also identifying ways to broaden our positive impacts across the state. Find out how our corporate citizenship efforts are helping us deepen our local connections, extend our community support, and give back to our neighbors.
Learn more about corporate citizenship

Listening to our communities

Through a statewide listening tour across all 100 North Carolina counties, we talked to local leaders, visited institutions, and learned from local communities how Blue Cross and Blue Shield of North Carolina (Blue Cross NC) can better work to meet our most pressing health care needs.

We call it The Extra Miles Tour – an opportunity for Blue Cross NC leaders to visit hospitals, colleges and other institutions, meet with local leaders and learn how Blue Cross NC can better work to meet each community’s needs. 

Learn about The Extra Miles Tour

Fighting local hunger

Far too many North Carolinians – especially children and older adults – don't get enough to eat. We help ensure that North Carolinians can access nutritious food by adapting to changing circumstances and leading efforts to support our neighbors in need:

  • Investing in food banks
  • Delivering meals
  • Offering nutrition education
  • Supporting local farm-to-table initiatives
  • Providing crisis relief 
  • Focusing our resources on the hardest-hit areas of the state

Our food security efforts are designed to meet people’s needs in the moment and to develop solutions for a sustainable future. 

Healthy Blue – transforming Medicaid in North Carolina

We offer Healthy Blue℠ to improve the health and well-being of our Medicaid members. With our focus on primary care, preventive health and care management, this plan increases medical access and quality of care.

To reach our goals, we’re partnering with supporting programs: 
Belonging and community connection in our future workforce

To help more North Carolinians get the coverage they need, we’re building an insurance sales force that’s more responsive to the communities we serve. We’re partnering to support internships and fund scholarships to get more North Carolinians interested in careers in the industry. 

Durham Technical Community College

We launched a five-year insurance career pathway partnership with scholarship opportunities for students enrolling in insurance licensing programs. Students receive pre-licensing education, networking opportunities and resources to help them get started.

See Pathway Partnership

Central Piedmont Community College

We are providing scholarships and additional resources and guidance for workplace success, including small-business counseling and interview preparation, for 26 students per year for five years.

See Scholarship Details

Historically Black Colleges and Universities (HBCUs)

We participate in the North Carolina Governor’s HBCU Internship Program to give students immersive professional experience that will increase their competitiveness in the job market. Our African American and Black Employee Network (AABEN) even partners with our HBCU student interns for a mentorship program.

See Program Details
Contact our team

If you have questions about our team, our efforts, or opportunities to get involved, reach out to us today.
Contact Us

Get more community insights

See the Point of Blue blog for our latest investments in the communities we serve.

How reading together builds healthier families

From bedtime stories to bibliotherapy, see how reading is a critical tool for healthier children, stronger families, and thriving communities.

Read More

How ABCCM helped WNC hurricane survivors

After Hurricane Helene struck Western North Carolina, a local organization and Healthy Blue teamed up to provide care, food, and essentials.

Read More

Rebirth and recovery in Western NC

The road to recovery after Hurricane Helene is long, but Western North Carolina communities are rising to the challenge.

Read More
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