Smart Shoppers, Brilliant Savings


When Employees Shop for Health Care, Everyone Saves

Are you paying higher medical expenses than necessary? Join other employers who have saved millions with SmartShopper®, an innovative and easy way to turn your employees into savvy health care consumers.1 It lets them compare the price of dozens of procedures, from a mammogram to a full hip replacement.

When employees choose a lower-cost provider through SmartShopper, they earn a cash reward – from $25 to $500 per procedure!2 So not only do you save through lower claims payouts, your employees pay less out-of-pocket and get a check in the mailbox – just for shopping. 

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It Works!

Plan sponsors saved a total of:

$33.5 Million

in medical costs1

(over a 3-year period)


Shopping Experience

Integrated for convenience

To make the experience easy, SmartShopper is integrated into Blue ConnectSM online tools. So all shoppers need to do is log in and go to Find a Doctor. SmartShopper results automatically display in cost comparison searches. For those who prefer to shop over the phone or need a little help, the Personal Assistant Team is just a quick call away. They will help employees shop and even schedule appointments.

Quality, in-network care

Employees can expect quality care across the provider choices. And they won’t need to search for in-network doctors or facilities, since SmartShopper leverages the existing Blue Cross and Blue Shield of North Carolina (Blue Cross NC) local and national network of providers.



of SmartShoppers would recommend the service to their friends, colleagues and family.3


How It Works

BlueConnect and PAT


Employees shop for 80+ medical procedures online through Blue Connect, or by calling the Personal Assistant Team

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They have their procedure at a reward-eligible location of their choice

cash back!


SmartShopper mails a reward check directly to the employee’s home once the procedure is complete and the claim is paid

To Learn More, Call Your Blue Cross NC Sales Representative.