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Targeted SMS wellness campaign begins in June for select ACA members June 18, 2025 Quality-Based Programs

Launching June 13, 2025, Blue Cross and Blue Shield of North Carolina’s (Blue Cross NC) Concierge Member Outreach team will begin a two-way SMS (text) wellness campaign with select Affordable Care Act (ACA) Small/Local Employer Groups and Individual Under 65 (IU65) members. 

The campaign goals are to educate and assist members with Primary Care Physician (PCP) selection, answer any questions and schedule a routine physical exam, an Annual Preventive Visit (APV), and/or an In-Home Assessment (IHA). 

Targeted ACA members will be contacted starting June 16, 2025, through two-way texting, scheduled calling, and/or voicemail drops by the persona “Kim” on behalf of Blue Cross NC. 

Members can chat with “Kim” to be directly connected to their PCP on file to schedule an APV. If members don’t have a PCP on file, they have the option to respond in the text message to have Blue Cross NC help them find one. 

Disclosures:

Blue Cross and Blue Shield of North Carolina Senior Health, DBA Blue Cross and Blue Shield of North Carolina, is an HMO-POS D-SNP plan with a Medicare contract and a NC State Medicaid Agency Contract (SMAC). Enrollment in Blue Cross and Blue Shield of North Carolina Senior Health depends upon contract renewal.

NCBCBS-CR-082525-25-CPN81329 June 2025

Blue Cross and Blue Shield of North Carolina does not discriminate on the basis of race, color, national origin, sex, age or disability in its health programs and activities. Learn more about our non-discrimination policy and no-cost services available to you.

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© 2025 Blue Cross and Blue Shield of North Carolina. ®, SM Marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. All other marks and names are property of their respective owners. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association.