Quitting smoking is hard

Choose the support that works best for you.

Quitting is hard. But it’s also really important. That's why Blue Cross and Blue Shield of North Carolina (Blue Cross NC) now provides two programs at no extra cost to you as part of your Blue Cross NC health plan. That means there’s absolutely no reason not to use them!

Two great programs: Pivot and QuitlineNC

Pivot

Pivot is a clinically proven, app-based program that is convenient and engaging – an innovative approach for participants to reduce and quit smoking at their own pace.

Benefits include:

Personalized and confidential Pivot app to learn and practice new strategies
Free nicotine replacement therapy products – proven to reduce cravings
Visualize progress and increase motivation with the unique Pivot breath sensor
Dedicated tobacco coach available by secure text¹

Learn More About Pivot

QuitlineNC

QuitlineNC is a phone-based program that has provided service to thousands of North Carolinians since 2005 and has a 93% satisfaction rate.²

Benefits include:

Confidential tobacco cessation counseling available 24/7
Free nicotine replacement therapy products
Available in multiple languages
WebCoach and Text2Quit tools are available
24 hours a day in addition to your telephone coaching

Learn More About QuitlineNC

Disclosures:

Dedicated 1:1 coaching is delivered via in-app messaging.
North Carolina State Employee Quitline Surveys, 2010 to 2017.

Carrot, which developed Pivot, is an independent company that is solely responsible for the smoking cessation services it provides. Carrot does not offer Blue Cross or Blue Shield products or services.

QuitlineNC is an independent organization that is solely responsible for the smoking cessation services it provides. QuitlineNC does not offer Blue Cross or Blue Shield products or services.

Blue Cross and Blue Shield of North Carolina offers wellness programs as a convenience to aid members in improving their health; results are not guaranteed. Blue Cross NC contracts with independent third-party vendors for the provision of certain aspects of our wellness programs and is not liable in any way for goods or services received from them. These vendors do not offer Blue Cross or Blue Shield products or services. Blue Cross NC reserves the right to discontinue or change our wellness programs at any time. These programs are educational in nature. They are intended to help members make informed decisions about their health and comply with their doctor’s plan of care. Decisions regarding care should be made with the advice of a doctor.

BLUE CROSS®, BLUE SHIELD®, and the Cross and Shield symbols are registered marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. All other trade names are the property of their respective owners. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. U36519, 10/20

Blue Cross and Blue Shield of North Carolina does not discriminate on the basis of race, color, national origin, sex, age or disability in its health programs and activities. Learn more about our non-discrimination policy and no-cost services available to you.

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© 2025 Blue Cross and Blue Shield of North Carolina. ®, SM Marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. Blue Cross NC is an abbreviation for Blue Cross and Blue Shield of North Carolina. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association.