We're on a listening tour across North Carolina, talking to local leaders who are collaborating on solutions to our toughest common challenges. Our goal is to understand the complex diversity of our state, to celebrate the grassroots heroes working to improve the health and well-being of all North Carolinians and to learn from their worthy efforts.
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Sampson County Demographics
Population
58,990
Population Density Distribution
Rural
Median Income
$45,127
Our visit to Sampson County was hosted by Sampson Community College (SCC). We were joined by local agricultural leaders, representatives from ag-industries such as nearby company Hog Slat, local philanthropic leaders, elected officials and representatives from SCC.
“We have 967 square miles of some of the best people and some of the best farmland,” declared SCC president Bill Starling during his welcoming remarks.
The assembled leaders walked us through the evolution of the agricultural industry in Sampson County, from low-tech to high-tech. They noted the ag-outputs had shifted from primarily tobacco to hogs, turkey and sweet potatoes.
The county’s population has also increasingly diversified in recent history, with the Hispanic population increasing by more than a third from the 2010 census to 2020 – a fact that also shifted enrollment at SCC to become an institution serving a growing number of Hispanic students. SCC became the first community college in North Carolina to receive a Hispanic-Serving Institution (HSI) designation.
Brandon Warren from Warren Family Farms told us, “Our diversity is our strength – as a company, a county and a region. The world is advancing, and so are we.”
The top issues lifted up by attendees included access to quality health care, limited new housing construction, access to transportation – particularly as it relates to accessing health care and educational opportunities – and an aging workforce for many of the key jobs in the county.
Mental health was spotlighted as a foundational issue, with leaders stating one of the key obstacles was limited local providers. One bright spot was the use of telehealth in a number of areas including in nearby Clinton City Schools.
Other issues highlighted as likely to impact the future of the county included climate change and the potential impacts on the agricultural sector – and the rise of automation and the corresponding impact on workforce.
The assembled leaders were optimistic about the opportunities for the county moving forward.
“The rural east has to determine its own future,” commented Starling. “The rural east has to take care of itself. An economically and socially viable Eastern North Carolina is a must. And a vibrant, healthy Sampson County is a key part of that future.”
The community in action
Blue Cross NC Extra Miles Tour
Disclosures:
County Statistics data sourced from US Census Bureau
Population Density Designation data sourced from from NC Rural Center.
All other trade names are the property of their respective owners.
U39702, 12/23
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