Smarter, Better Health Care

Tailored solutions for total wellbeing

Smarter, better health care isn't confined to a doctor's office or hospital. It extends into our homes and workplaces, too. That's why a health plan is only the beginning. Employees also want programs and tools that work in concert with their medical coverage for total wellbeing. Blue Cross and Blue Shield of North Carolina (Blue Cross NC) has the clinical expertise — and the name trusted for more than 85 years — to ensure you meet their needs.1

  • Whole-person lifestyle support: Inspire employees to adopt healthier habits and make smart choices in their daily life.
  • Proven clinical solutions: Move the needle on cost drivers such as poorly-managed chronic conditions, inappropriate utilization and pharmacy spend.
  • Behavioral health integration: Support holistic health — and lower total cost of care — by integrating behavioral and medical health care. 
  • Data-driven innovation: Get a clear picture of your population's health and risk factors, recommendations for solutions based on your goals and reporting tools to monitor the impact.
  • Personalized, multi-channel engagement: Foster a culture of health and drive participation in health and wellbeing programs with our targeted communications, workplace promotional materials and employer resources. 

Tailored solutions are another way we're changing health care to work better for you and your employees.

To learn more, contact a Blue Cross NC sales representative today!
Or, start exploring our group plans now.

Behavioral Health

Take a Full-On Approach

The continued growth of behavioral health conditions across all generations means the time for action is now. Finding solutions that improve health outcomes for your employees and lower costs for your organization will require a full-on approach. This includes improving access, integrating care, reducing stigma and creating a holistic culture of health for your employees.


Explore our behavioral health eBook for a comprehensive look at the issues in play — and what you can do about them today.

Podcast: Integrating Care to Address Behavioral Health in Your Workforce

Listen in on the conversation between Susan Foosness, Blue Cross NC Senior Business Operations Advisor in Behavioral Health, and Dr. Brian Klausner, Chief Medical Officer at WakeMed Key Community Care, discussing why integrated care matters, how it helps your employees and your business, and a powerful new tool Blue Cross NC has to ensure employees get the full spectrum of care they need.

The Need for Whole-Person Health Care

There’s a growing awareness among employers that the only way to address behavioral health is holistically. That means fully and intuitively integrating physical and behavioral care to treat the whole person. However, providers tend to operate in silos — and employers often offer disconnected programs that each focus on a specific situation or condition.


Rather than patching individual point solutions together, the ideal path to full health runs the right plan partner, like Blue Cross NC. We can bring expertise and resources together to help you design a plan that starts delivering patient-centered, whole-person care within provider networks that take a more coordinated approach.


You’ll find tips and actionable suggestions in our infographic on addressing behavioral health holistically and see why it’s time to broaden our approach in the companion video.

Health Can’t Be Half-Measured

Improving the overall wellbeing of your employees takes understanding the whole picture. Mental and physical health are often linked. So, integrating care that addresses mental and physical health together — in primary care as well as other health care programs — brings full health into focus.

What’s the benefit for your organization and your workforce? Well, forward-thinking employers are changing the way they approach employee health care. They see that integrating health care helps to increase employee engagement in their health and wellness, which supports better outcomes and lowers health care costs.

Download our integrated care infographic to see how the numbers add up. Then, watch our companion video on why it’s vital to link the physical and mental for full health.

The Mental Toll of COVID-19

As much as we’d like to see the COVID-19 (Coronavirus) pandemic as a finite event that will soon recede into memory, more and more signs point to a “new normal” taking shape — one that could have long-lasting effects on mental health.

It’s possible that rates of stress, anxiety and depression may never drop below pre-pandemic levels. That’s why meeting the needs of your employees facing mental health challenges is more important than ever, and why action is required sooner rather than later.

Download our interactive infographic to see the full scope of behavioral health conditions, their impact on the workforce and how the COVID-19 pandemic is already factoring in. Then, watch the companion video to explore a few of the ways digital access can foster a culture of health despite the uncertainty we’re currently navigating.


Wellbeing@Work Toolkit

Whether you're just starting out or have a well-established health and wellbeing program, our Wellbeing@Work Toolkit offers actionable information on:

  • Using data and analytics to spot unmet needs; 
  • Applying consumer experience (CX) principles to boost engagement; 
  • Promoting wellbeing across different generations;
  • Addressing social determinants of health and reducing the stigma of behavioral health issues in the workplace; and
  • Measuring results to learn and grow year-over-year.

Wellbeing extends beyond the physical. After downloading the toolkit, check out our webinar on integrated behavioral health with Dr. Katherine Hobbs-Knutson, Chief of Behavioral Health at Blue Cross NC.


Subscribe below to get email updates about our new content, webinars and more.

View our Privacy Policy.

Tailored Health Solutions

Healthy living drives positive outcomes. Yet no single program can do it alone. That's why our offerings work together across three key dimensions â€” clinical support, lifestyle support and employer resources. Download these briefs on our innovative solutions around:

  • Wellbeing
  • Health Engagement
  • Diabetes
  • Complex Needs


A New Vision for Total Patient Health

Watch our webinar recording on why a new strategy is needed for addressing behavioral health in your workforce. You'll learn about the importance of a behavioral health care system that is accessible, easy to navigate, integrated and focused on improving total health. Plus, we'll cover:

  • How early intervention and better access leads to reduction in total cost of care;
  • How primary care is a part of the solution; and
  • How to reduce the stigma associated with mental health and substance use disorders.


Our expert panel includes:

  • Dr. Katherine Hobbs-Knutson, Chief of Behavioral Health at Blue Cross NC
  • Dr. Brian Klausner, Chief Medical Officer at WakeMed Key Community Care
  • Susan Foosness, Senior Program Manager at Blue Cross NC
  • Kelly Truncer, Client Delivery Expert at Blue Cross NC, will once again be your host for the hour


Behavioral Health

Why is behavioral health such an important topic in health care? Dr. Katherine Hobbs-Knutson, Chief of Behavioral Health at Blue Cross NC, explains what this term encompasses — and why it matters for population health as well as total cost of care. 

For a deeper dive, don't miss out on our behavioral health webinar with Dr. Hobbs-Knutson!

Expert Views

Office desk top with papers and two people signing a contract
An Employer's Playbook for Supporting Employees Post-COVID

As the coronavirus continues to spread, employees are juggling work and personal concerns in extraordinary new ways. In a recent poll, more than half of adults in the U.S. said they are experiencing worry and stress about the virus, and that the pandemic is taking a toll on their mental health.

Kate Hobbs Knutson, MD, MPH | Chief of Behavioral Health at Blue Cross NC

Woman with her hands on the sides of her head in distress
Breaking Down Barriers: Addressing Disparities in Behavioral Health

As Director of Care Management at Blue Cross NC, one of my main responsibilities is to ensure our members receive the best possible care and can achieve good health. Behavioral health issues, like mental health and substance use disorders, can present major challenges to keeping people well.

Angela Lynn | Director of Care Management at Blue Cross NC

Woman looking pensive
Breaking Stigmas With Education: FAQs on Mental Health and Substance Use Disorders

As a psychiatrist, I often come across confusion around my field of work: behavioral health.

In my experience, people want to learn more, but don’t know where to start. People wonder, what do I ask? What do I need to know? What if I sound ignorant asking?

Kate Hobbs Knutson, MD, MPH | Chief of Behavioral Health at Blue Cross NC

Office desk top with papers and two people signing a contract
ROI + VOI: Communicating Program Value Based on Your Leader's "Why"

Chances are if you have spent any time in the employee wellness realm then you are familiar with the term Value of Investment (VOI). There is much discussion in the field on the benefits of moving away from a strictly Return on Investment (ROI) evaluation when measuring whether your wellness program is successful or not. Why?

Terri Corsi | Client Success Lead at Blue Cross NC

See more employer wellbeing articles here

We're working side-by-side with other Blue Cross and Blue Shield 
companies to create smarter, better health care…


Contact Us

Meet Tomorrow's Challenges Head On

Have questions or want to learn more about our solutions? Complete the form below — and we'll be in touch soon!

Use this form for less than 51 full-time employees.

U20931, 10/20