Smarter, Better Health Care

Solutions for full health and total well-being

At Blue Cross and Blue Shield of North Carolina (Blue Cross NC), we believe in promoting the full health and well-being of our members. Smarter, better health care isn’t confined to the doctor’s office – it extends to homes and workplaces, too.

As behavioral health conditions continue to rise in today’s workforce, the need to broaden our approach to care by treating the whole person is more important than ever. Our full-scale solutions like care management, behavioral health integration and data-driven engagement programs help your employees spur and sustain a healthier lifestyle.

Tailored solutions are another way we’re changing health care to work better for you and your employees.

  • Whole-person lifestyle engagement: Inspire employees by offering health and well-being programs with targeted communications, promotional materials and employer resources helping employees make smart choices in their daily lives.
  • Proven clinical solutions: Move the needle on cost drivers such as poorly-managed chronic conditions, inappropriate utilization and pharmacy spend.
  • Behavioral health integration: Support holistic health — and lower total cost of care — by integrating behavioral and medical health care.
  • Data-driven innovation: Get a clear picture of your population’s health and risk factors, recommendations for solutions based on your goals and reporting tools to monitor the impact.


Well-Being@Work Toolkit

Whether you're just starting out or have a well-established health and well-being program, our Well-Being@Work Toolkit offers actionable information on:

  • Using data and analytics to spot unmet needs
  • Applying consumer experience (CX) principles to boost engagement
  • Promoting well-being across different generations
  • Addressing social determinants of health and reducing the stigma of behavioral health issues in the workplace
  • Measuring results to learn and grow year-over-year

Full Health Solutions

Healthy living drives positive outcomes. Yet no single program can do it alone. That's why our offerings work together across three key dimensions: clinical support, lifestyle support and employer resources. Download these briefs on our innovative solutions for:

  • Well-Being
  • Health Engagement
  • Diabetes Care, Prevention and Reversal​
  • Complex Care Needs


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Behavioral Health and the Changing Workplace: What We Must Do Next

The COVID-19 pandemic has drastically amplified behavioral health challenges including employee burnout. It has affected the way we work, and as the vaccine rolls out, additional workplace changes could impact the behavioral health of your workforce. That’s why it’s more important than ever to identify the right strategies to support your employees – now and for the future.

Watch this on-demand webinar led by Blue Cross NC Chief People Officer Fara Palumbo, along with leading voices from the National Alliance on Mental Illness, the Business Group on Health and other experts.

Behavioral Health

Behavioral Health Worksite Toolkit

Our multi-touch toolkit of employee communications is designed to promote dialogue and help address behavioral health challenges affecting your workforce.


Infographic: Battling Burnout

Battling burnout begins with understanding it’s not a self-care issue, but rather an organizational problem. Check out some dos and don'ts that can help tackle burnout among your workforce.


Workplace changes and their impact on behavioral health


Breaking through barriers to improve workforce behavioral health



A Full-On Approach to Wellness

The Future of Behavioral Health



Thinking Broader About Behavioral Health

Connecting Behavioral and Physical Care

Expert Views

Why Is It So Hard to Get Mental Health Care and Support?

Over and over, I have heard the complaint from friends: They have insurance but can’t find a therapist or psychiatrist. Everyone they call is full. With the weight of their depression or anxiety making it difficult to initiate activity, they face the additional barrier of lack of appointment availability.

Nora Dennis, MD MSPH | Lead Medical Director for Behavioral Health at Blue Cross NC

Addressing Disparities in Behavioral Health
Addressing Disparities in Behavioral Health.

As a Registered Nurse, I have worked directly with patients. This experience has given me a unique insight into some of the problems facing our health care system. One critical issue the health care industry needs to address is the disparity in accessing behavioral health care among minority groups. Why, in a time when our society is working to close the gaps in income, housing and education, is behavioral health lagging behind?

Angela Lynn | Director of Care Management at Blue Cross NC

Using High-Tech and High-Touch to Simplify Health Care​
Using High-Tech and High-Touch to Simplify Health Care.

Perhaps more than any other industry, health care represents the collision of humanity and technology — nothing is more personal than our health care. Blue Cross NC is working to provide a more simplified health care experience for our members. By combining technology and human interaction, we’re helping members find the right resources for their care journeys.

Blue Cross NC

Health Care is Too Expensive. Here's How We're Making it More Affordable.​
Health Care Is Too Expensive. Here's How We're Making It More Affordable.

As health care costs continue to rise, people are forced to make hard decisions — like rationing medication, delaying care or choosing between medicine and groceries. These are decisions no one should have to make. That’s why the work Blue Cross NC is doing to make care more affordable has never been more important.

Blue Cross NC

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U38960, 09/21