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Blue Cross and Blue Shield of North Carolina (Blue Cross NC) launched the Feed Your Health program with a clear mission: Use food as medicine.
Chronic conditions like Type 2 diabetes are on the rise, especially in North Carolina. Managing those conditions requires lifestyle changes – and that can be hard without support.
The Feed Your Health program reduces barriers to accessing healthy foods and provides nutritious meals, personal coaching, and digital tools to help members take charge of their health.
Kim had been living with diabetes since 2019. Like many, she tried to ignore it. Her A1C – a key marker of diabetes – kept climbing until it hit 9.8. That’s when her doctor gave her a wake-up call.
Kim found Feed Your Health through her employer, Blue Cross NC.
She enrolled and was matched with a dedicated nutritionist from NourishedRx. After reviewing Kim’s eating habits, NourishedRx worked with her to craft a plan.
At the start of the program, Kim made it clear that she doesn’t cook. No problem: The program delivers frozen, ready-to-eat meals to her doorstep – at no charge. Whole-wheat pasta, salmon, shrimp dishes – not only healthy but delicious.
With weekly support, Kim didn’t just eat better. She learned how to move more, snack smarter, and stay accountable to her health goals. Over time, her confidence grew – and so did her skills in the kitchen.
“I should say, 'I wasn’t a cook,'” Kim shared. “[Because] I am now!”
After a month of frozen meals, Kim began receiving boxes of fresh food with simple recipes. She started cooking for her mom and niece. Her fridge, once a place of processed snacks, was now stocked with fresh, colorful produce.
Best of all? Her A1C dropped to 6.3 – a life-changing improvement.
Feed Your Health isn’t a one-size-fits-all solution. It’s a high-touch, personalized approach to managing Type 2 diabetes. Eligible members (18+ with a recent A1C of 8 or higher) get access to:
- Prepared meals, meal kits, and groceries at no cost for four months, curated for taste, nutrition, or cultural relevance
- Weekly or biweekly sessions with a registered dietitian or wellness coach for six months
- Support through a mobile app, including glucose tracking, motivational messages, recipes, and wellness lessons
- Grocery guidance, helping members learn what to buy, how to cook it, and how to make sustainable habits stick
Feed Your Health is available to eligible Blue Cross NC members (some exclusions apply)1:
- Commercial members, including Individual Under 65 plan members and Fully Insured Employee Groups
- Blue Cross NC employees, spouses, and dependents covered by the employee health plan
- Employers Groups who offer this program for their employees
If you're managing Type 2 diabetes and have a clinical A1C of 8 or higher, visit the Feed Your Health website to learn more and see if you qualify.
Feed Your Health is about more than blood sugar. It’s about transforming lives, one meal and one conversation at a time. It’s about helping people like Kim get their mobility back, cook with family again, and feel empowered in their own health journey.
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Blue Cross and Blue Shield of North Carolina does not discriminate on the basis of race, color, national origin, sex, age or disability in its health programs and activities. Learn more about our non-discrimination policy and no-cost services available to you.
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